It’s Taiwan’s first startup to be backed by Sequoia, and it just raised M

Taiwan-based artificial intelligence startup Appier has closed a US$23 million series B round, the company announced today. The funding came from UOB Venture Management, Sequoia India, JAFCO Asia, TransLink Capital, and MediaTek Ventures. It brings Appier’s total funding so far to US$30 million. Appier will use the funding to “further expand in Asia and strengthen the research and development team behind its cross screen AI technology,” according to a statement. The company uses artificial intelligence (AI) to provide insights on users’ cross-screen behavior. That means tracking how people use different devices for different purposes, at different times. Insights from this information can be valuable to, say, advertisers who want to form a clearer picture of a prospective customer in order to serve more targeted ads. “Although much of Asia sees…


Link to Full Article: It’s Taiwan’s first startup to be backed by Sequoia, and it just raised M

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