It’s Not Big Data, It’s The Right Data: How Predictive Intelligence Is Transforming B2B Marketing

In this special guest feature, Amanda Kahlow of 6sense outlines how asking the right questions, and exploring different assumptions, can deliver the RIGHT data, versus just a LOT of data. Amanda is CEO of 6sense, and is passionate about bringing the power of predictive marketing and sales intelligence to B2B enterprise and mid-market companies. She makes 6sense customers’ needs a priority, applying her proven aptitude for relationship building and sales. Prior to 6sense, Amanda spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multi-channel analytics to help enterprise companies generate hundreds of millions in net-new business. The ultimate optimist, Amanda is focused on giving back to the community. An advisor to the organization, Girl Rising, Amanda is committed to their mission to educate girls in developing…


Link to Full Article: It’s Not Big Data, It’s The Right Data: How Predictive Intelligence Is Transforming B2B Marketing