Is ‘tennis racket’ the start of data science-driven journalism?

Tennis recently joined the growing league of sports that are (allegedly) riddled with corruption. Whether any tennis players are actually at fault remains to be seen.However, the investigation by BuzzFeed and the BBC was notable for serving up some tasty data science. BuzzFeed’s John Templon wrote algorithms that mined betting data to identify unusual patterns and possible fixes. This could be a game-changer for PRs for a few reasons. It’s no secret that fewer and fewer journalists are being asked to write more and more copy.  Only the most short-sighted PR would say this is a good thing.Press releases and comments may get less scrutiny and more column inches from time-pressed journalists, but the scope to pitch more complex stories or research, and contribute to long-tail features or investigatory series, is…


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