Is predictive analytics in unified commerce the future of retail?

Globally, “Retailing” has been always on a high-octane mode ‑ from the inception of Walmart in the ‘60s to the launch Amazon in the ‘90s. But, as we ushered into the digital landscape with new knowledge on customer data, pertaining to its behaviour – the timeline of decision makings and executions has been drastically shortened. The arrival of “Unified Commerce”, armed with “Predictive Analytics” as a support system is acting as a catalyst for the further growth of retail in multiple channels and formats. But, how it is going to work? Unified commerce? What? Till 2014, everyone was talking about omnichannel retail at any given NRF (National Retail Federation) events. In omnichannel, one has multiple channels and multiple formats, but don’t have one trans-platform software and supporting network. But, in…


Link to Full Article: Is predictive analytics in unified commerce the future of retail?