Is Microsoft Already Too Late to the Smart Home Speaker Market?

The smart speaker market didn’t exist until late 2014, with the debut of the Echo home smart speaker by Amazon.com, Inc. (NASDAQ: AMZN). Since then, potential competitors have been scrambling to catch up. For the last several years, Amazon has had the market of voice-controlled wireless speakers to itself, but competition has recently ramped up. In November 2016, Alphabet Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG) released the Google Home, and last month, Apple Inc. (NASDAQ: AAPL) announced its HomePod, which will be in stores in December. A number of smaller players will also be releasing competing devices. Each of these devices is powered by a virtual assistant and possesses the ability to check the weather, play music, read the news, and manage connected smart home devices. They can also provide assistance with…


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