Is Artificial Intelligence The Future Of Email Marketing?

Persado on Tuesday announced the expansion of its Persado Go platform to six new industries, allowing marketers to optimize email engagement and ROI through Persado’s automatically generated, persuasive email subject lines.Persado Go is a self-service solution created for email that leverages Persado’s enterprise-level technology and proprietary database of organized, scored, and tagged language elements. Persado’s database is fed by significant in-market research and analysis, psychological research, and millions of in-market interactions, says Lawrence Whittle, chief revenue officer at Persado.  He says the platform also becomes more powerful the more it is used, and as more information is fed back into its system.  Persado’s technology classifies emotional words and phrases into 19 distinct primary categories that can then be leveraged to create emotional content and call-to-action language. The platform then generates messages that are optimized…


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