Is artificial intelligence smartphone marketing’s salvation or its undoing?

By Chantal Tode May 9, 2016 Bear Naked is tapping into IBM Watson’s cognitive capabilities While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.  Interest in artificial intelligence has taken off as the technology comes of age and brands recognize the potential to deliver one-to-one experiences. However, a battle over ownership of mobile user data is shaping up, possibly dampening the potential for brands in the short term, while longer term, next-generation wearables, augmented reality and sensors could lessen the need for a phone to take advantage of AI-driven services.  “Despite their ubiquity, smartphones still pose a challenge in terms of truly helpful…


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