Is AI the Future of Sales Enablement?

If you think artificial intelligence is some futuristic concept relegated to science fiction novels and film, you’re wrong. In fact, artificial intelligence (AI) is present in our daily lives—when we search Google or buy products on Amazon.     Simply defined, AI is an area of computer science that explores the capability of machines to perform tasks that normally require human intelligence, such as reasoning, planning, learning, and understanding language. For AI to work, it requires three major elements: smarter data models, easy access to unlimited amounts of data, and cheap and powerful cloud computing. Today, these three elements are becoming not only accessible, but commonplace.  This begs the question: What is the role of AI in sales?     Ray Wang, principal analyst and founder of Constellation Research, says in…


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