Intellogo’s New Software Uses Machine Learning to Help Publishers

Canadian-based Intellego launched their new software that uses machine learning to curate content for publishers, readers and retailers in an effort to help clients make better marketing and buying decisions. The company’s goal is to allow readers of all types to connect with better-tailored content. Founder and CEO of Intellogo, Neil Balthaser, discovered the need to manage the mass volume of content produced on the Internet through his work with Apple, Adobe and Barnes & Noble. “With the proliferation of content in the digital world, publishers have struggled with the issues of discovery and curation of content,” said Balthaser. “Intellogo has developed a system in which we are able to solve both of those problems and tailor to the user’s unique interests and needs.” Machine learning is a subfield of…


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