‘Intelligent use of data will drive next wave of economic revolution’

Adekanmbi Bayo Adekanmbi is the former Chief Marketing Officer of MTN and presently, the C-Level Executive, MTN Nigeria. In an interview with FEMI ADKEOYA at the launch of his book, The Future is Shared, he talks on data science and data and how these can revamp the economy effectively alongside infrastructural development. Excerpts. During the launch of your book, you talked about how data can disrupt emerging business models and how such disruptions can boost sharing economy. How will this work in Nigeria considering the nature of data management in the environment?The book, “The Future is Shared” is a research-based discourse on the disruptive implications of the sharing economy as the new business frontier, particularly from an emerging market perspective. It explores the transformational leverage of connected abundance, as made…


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