Intelligent messaging, big data & machine learning: A powerful combination for multi-channel …

Consumers engage with brands from multiple devices, at varying times throughout their day, for varying reasons. Brand marketers must reach each customer with the most relevant content at the right time. This content, whether it is a message, promotion, or information, must be delivered over the channel that is optimal for that particular customer. However, this is not an easy task for marketers. Will an email or text message reach one consumer segment more effectively than another? If an app user ignores an initial text message about a pending opportunity or promotion, how should the follow-up message be targeted or re-targeted? If a hotel guest begins a destination search on the web and shifts activities to a smartphone, which channel is the ideal avenue for a marketer’s follow-up message or…


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