Intel Reinvents Itself to Stay King in a Changing World

Tyrone Siu/REUTERSIntel is bigger than all but 50 other U.S.companies, and that’s because of something called the CPU. If you were around in the ’90s or the early aughts, you saw the TV ads. Intel Inside. For decades, Intel has supplied a majority of the chips that sit at the heart of our personal computers, including desktops as well as laptops. These chips are called central processing units, CPUs for short. They handle most all of the digital calculations that drive our PCs. They also handle most of the calculations inside the millions upon millions of computer servers that run Internet services like Google Search, Facebook, Amazon, and Twitter. And Intel came to dominate this market too. It now builds 99 percent of all CPUs that wind up in a…


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