Instant Analysis: Twitter Buys Magic Pony to Boost Video

Image source: Twitter.What happened? This week, Twitter (NYSE:TWTR) purchased the London-based, machine learning company Magic Pony Technology. Neither company disclosed the official price, but TechCrunch sources said it was up to $150 million. Machine learning is becoming an increasingly important part of Twitter’s technology, and it will help the company serve up relevant content, particularly video, to its 310 million users. Magic Pony’s technology will be placed in Twitter’s Cortex group, a group of data scientists, engineers, and machine learning specialists within the company. The team will work in Twitter’s London office. In a recent statement, Twitter CEO Jack Dorsey said, “Magic Pony’s technology — based on research by the team to create algorithms that can understand the features of imagery — will be used to enhance our strength in live video and…


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