Insightpool Raises M to Expand Data Science-Powered Social Insights Platform

ATLANTA, GA–(Marketwired – Jan 14, 2016) – Insightpool, the predictive word-of-mouth marketing company, has closed $3 million in debt financing, led by Silicon Valley Bank and insider investors. The SaaS company, which helps Global 2000 brands generate insights from social media data to enable highly targeted marketing and advertising campaigns, will use the funding to support product development and hiring at its offices in Atlanta, New York and San Francisco. Insightpool launched in 2013, initially specialized in lead generation for corporate Twitter accounts, but has since expanded into data science-driven characteristic marketing across all major social media platforms. The company’s technology addresses a common enterprise struggle: accessing real-time insights from social data and creating actionable strategies for the business. Insightpool has helped businesses use insights to hyper-target at scale and…


Link to Full Article: Insightpool Raises M to Expand Data Science-Powered Social Insights Platform