Insight brokerage and digital information: the two biggest opportunities in big data

The ability to hear what your customers are saying from multiple sources and adapt in real-time using technological advances will be an essential task Much has been said about Big Data in recent years. From data lakes and geographical locations to analytics and technology tools, the opportunity for businesses to take advantage of better understanding their customers through the data their actions and behaviour produces is the Holy Grail. Many organisations are working to sort and secure their own data in order to start gleaning insights from it but big data as we know it has evolved. Instead, there are three specific areas that could offer the biggest opportunity for businesses to start making the most of data. Gathering the right information The first area of interest is insight brokerage – the…


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