InsideSales Makes The Flip To A ‘Platform Play’ With Predictive Cloud

InsideSales, which for a decade has been honing its predictive analytics tools to drive more effective sales interactions, Tuesday made its machine learning algorithms and troves of contextual data available through a new cloud-based platform. The software developer, which is backed by Salesforce.com and Microsoft, introduced Predictive Cloud — new capabilities that enterprise customers, software developers and solution providers can leverage to create unique analytics functionality. “We started with smart, predictive sales tools. We’re making this flip to where we’re a platform play,” InsideSales CEO Dave Elkington told CRN. [Related: InsideSales Raises Another $60 Million, Placing Valuation Well North of $1 Billion] Predictive Cloud offers “a massive crowd-sourcing engine [that] accommodates the preferences of the buyer, not the seller,” Elkington said. Predictive Cloud comes to market in three modes, Mick…


Link to Full Article: InsideSales Makes The Flip To A ‘Platform Play’ With Predictive Cloud