Inside the Imperial College London’s Data Science Institute as it opens to marketers for the first time

The Data Science Institute, established in 2014, sits tucked away in a corner of Imperial College London. Behind its unassuming exterior it houses the Data Observatory (DO), the largest of its kind in Europe, with a wall of 64 monitors powered by 32 computers facilitating 313 degrees of surround vision all helping to visualise the vast swathes of data entered into its systems. It has also developed advanced neuroscience techniques and technologies. The Institute has been used by organisations from the NHS to NASA (such is its gravitas that the President of China visited last week) but has been closed to data-obsessed marketers.Until now. Creative and digital agency Jaywing recently inked a landmark 3-and-a-half-year partnership with the institution to try and concoct a formula to predict the success of advertising.…


Link to Full Article: Inside the Imperial College London’s Data Science Institute as it opens to marketers for the first time