Inside RankBrain: What Google’s new search algorithm means to you

During the past month, Google’s RankBrain has been the focus of conversation for many digital marketers and search engine optimization (SEO) experts. But what exactly is RankBrain? Will it change SEO best practices in any way? Or will it prove to be business as usual? We queried the SEO community to find out, but first, here’s a primer on RankBrain. What is RankBrain? RankBrain and the Google algorithm RankBrain is a relatively new component of the overall Google search engine algorithm, which, since 2013, has been called “Hummingbird.” RankBrain gradually rolled out in early 2015 and has been “fully live and global for a few months now,” according to Search Engine Land. [Related: The 15 best free SEO tools] However, Google didn’t say anything about RankBrain, at least officially, until…


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