Inside Michael Ferro’s Secret Content Monetization Engine

DTLA – The strategic plan also includes a “content monetization engine” that will use artificial intelligence to redistribute Tribune Publishing content to multiple destinations and market the content in a way “we think will revolutionize our content strategy,” [Tribune Publishing Chairman Michael] Ferro said. “We think it’ll be a rock-star business” that can “create more revenue… than you’ve ever seen.” That module will also be unveiled May 4, he said. —Los Angeles Times, April 27 Hello. My name is Michael “The Revolution” Ferro. That’s F-E-R-R-O, as in, “Did you see how I gained control of Tribune Publishing with $44 million and a FERROcious attitude.” I’d like to welcome you all to the May 4 unveiling of our Content Monetization Engine. Get DTLA stories in our daily email newsletter. Some of you…


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