Information And Communications Technology Solutions Provider SK Planet Talks About Online-To …

(Photo by: Chung Sung Jun / Getty Images News) SK Planet conducts Tech Planet Conference to talk about online-to-off-line business. SK Planet conducts Tech Planet conference wherein the information and communications technology solutions provider tackles online-to-off-line (O2O) businesses, Korea Herald reported on Wednesday. Like Us on Facebook O2O commerce is a business approach that aims to entice customers from online channels to physical stores, as defined by Investopedia. O2O discovers its customers through emails and online advertising. The business strategy is considered “as a next big thing in the information technology, commerce and service sectors.” “The market values of Uber and Airbnb, both of which do not own a single taxi or hotel, exceed those of the existing leaders in the respective markets, Hertz and Hilton,” says Park Ji Woong…


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