Inflaming the brain

UK CEO of neuroscience-based research firm Neuro-Insight, Heather Andrew, looks at the ASA’s most complained-about ads from the brain’s perspective.  The Advertising Standards Authority ( ASA ) recently published a list of advertisements that received the most complaints throughout 2015. While only one item in the top ten had complaints against it upheld by the ASA, many of these ads seem to have hit a nerve despite their innocuous appearance. Neuro-Insight analyses ad creative to assess effectiveness, using neuroscience to understand audiences’ subconscious responses. Using our research experience, we reviewed the top five TV ads in the ASA’s list from the brain’s perspective to see what may have got them on the list, and whether the ads are likely to be effective despite their presence on it. Top of the ASA’s list is Money…


Link to Full Article: Inflaming the brain

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