Independent Research Firm Cites Manthan as a Strong Performer in Customer Analytics Solutions

Manthan announces accelerated market momentum with a SaaS customer analytics solution that’s easy to onboard and deploy at scale Santa Clara, CA (PRWEB) March 15, 2016 Manthan was among the select companies that Forrester invited to participate in its 2016 Forrester Wave™ evaluation, The Forrester Wave™: Customer Analytics Solutions, Q1 2016. In this evaluation, Manthan’s top scores were in the Product Strategy, Functionality and Delivery methods criteria. “Don’t assume that you can use traditional analytics to uncover deep customer insights,” Forrester Analyst Brandon Purcell mentions in the report. Advanced customer analytics needs a new, different breed of analytical methods that leverages machine learning and other advanced analytical techniques to find valuable patterns and anomalies in customer data.” The Forrester report took note of Manthan Customer Analytics’ user interface and out…


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