In Japan, an artificial intelligence has been appointed creative director

ga(‘send’, ‘event’, ‘Marketing & Advertising’, ‘article’, ‘article-industry-impression’, {nonInteraction: true});ga(‘send’, ‘event’, ‘Media & Publishing’, ‘article’, ‘article-industry-impression’, {nonInteraction: true});ga(‘send’, ‘event’, ‘Weird of the Week’, ‘article’, ‘article-industry-impression’, {nonInteraction: true});Advertising and media are often at the forefront of new technology, and we have already seen augmented reality platforms showing content in the real world and a virtual reality advertising network for brands. Now an artificial intelligence robot, AI-CD β, developed by Japanese advertising and marketing agency McCann Japan, is set to work on providing new creative direction for commercials. The AI will give input on projects, mining and analyzing creative databases of adverts to find the best commercials for products and messages. The AI-CD β can work through far more historical adverts and commercials than any human advertising creative, and can therefore aid its colleagues in…


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