In Artificial Intelligence, Anything is Possible

PSFK speaks with Creative Technologist Claudia Perlich about how machine learning is impacting advertising Collaboration, at times, is at the core of innovation.Though most thinkers yearn for a “Eureka!” moment, most solutions result from a series of incremental ideas that build upon one other, often inspired by the creative thinking around them. This building process has a name, The Adjacent Possible, and is the theme of the 2015 CreateTech Conference, the annual gathering of creative technologists, developers, executives, and innovators hosted by the American Association of Advertising Agencies (4A). PSFK sat down with Claudia Perlich, Chief Scientist at Dstillery, a digital intelligence company helping brands discover better ways to tell stories. Perlich develops and optimizes machine learning that drives digital advertising and technology, operating at the intersection of big data, artificial…


Link to Full Article: In Artificial Intelligence, Anything is Possible