IgnitionOne Appoints Dr. Ken Rona as Chief Data Scientist

NEW YORK, July 12, 2016 (GLOBE NEWSWIRE) — IgnitionOne, the global marketing cloud leader, has appointed Dr. Ken Rona as Chief Data Scientist, leading the team responsible for developing and maintaining the IgnitionOne proprietary scoring and optimization algorithms and data models that drive performance for customers across its platform. “Ken’s abilities and thought leadership on the use of Data Science in digital marketing is a perfect fit for IgnitionOne, and reflects our commitment to provide clients with the models and tools necessary to drive desired advertising outcomes at scale,” said Tom Iler, CIO of IgnitionOne, “We’re excited to add his leadership to our team as we continue to grow.” Prior to joining IgnitionOne, Dr. Rona was the CEO of media platform company YourCall.tv. His past career experience has been consistently…


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