If You Weren’t Born a Machine-Learning Company, Can You Become One?

Netflix, Google and Facebook were all spawned with machine learning built into their DNA. Think about Netflix, and its ability to continually learn about your viewing patterns to then deliver highly personalized recommendations. By keeping current customers engaged while marketing to new ones, Netflix viewership is predicted to surpass ABC, CBS Fox and NBC by 2016.Companies like these have invested heavily in machine learning technology from the moment they were founded. Vigilantly gathered data is constantly fed into algorithms that drive the delivery of highly targeted content, emails and even phone conversations to consumers. For these companies, machine learning is a strategic asset that’s absolutely core to their business.But what if your company isn’t a tech behemoth? What if your company grapples with a legacy data system that’s nowhere near…


Link to Full Article: If You Weren’t Born a Machine-Learning Company, Can You Become One?