IBM’s Watson Had to Learn the Art of Creepiness for Its Latest Task

Ridley Scott’s son Luke is about to release his first film—a biotech thriller called Morgan. Perhaps appropriately given the sci-fi nature of the project (and Scott senior’s previous work with IBM), 20th Century Fox got Watson in to help with editing the trailer. Watson is IBM’s burgeoning artificial intelligence software, and the “cognitive computer” is already being tested out in fields ranging from retail and banking to healthcare and cybersecurity. For its introduction to cinematic marketing, Watson was tasked with learning what makes for a scary trailer, and finding the scariest bits from Morgan to lure in the viewers. IBM ibm boasts the result the world’s first “cognitive movie trailer.” Get Data Sheet, Fortune’s technology newsletter. IBM’s researchers chopped up the trailers of 100 horror movies into individual “moments,” then…


Link to Full Article: IBM’s Watson Had to Learn the Art of Creepiness for Its Latest Task