IBM, Weather Co. bring Watson AI to ads

An image from a commercial with tennis star Serena Williams and IBM Watson.(Photo: IBM) IBM Watson has talked tennis with Serena Williams and music with Bob Dylan. Now it wants to talk to you. The Weather Company, acquired by IBM in January, will begin bringing Watson-enhanced interactive advertisements to The Weather Channel and Weather Underground apps on Android and iOS and to weather.com and wunderground.com this summer. The ads, powered by Watson’s artificial intelligence, will let consumers ask questions such as “What would be good to cook for dinner?” or “Is this medicine safe for my child?” The first companies with Watson-enabled ads will be Campbell Soup, GSK Consumer Healthcare and Unilever. An image of IBM Watson from a commercial with tennis star Serena Williams. (Photo: IBM) Consumers will be able to engage with Watson Ads from those companies…


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