IBM Watson Wants to Be Your New Salesperson at Macy’s

Artificial intelligence is popping up everywhere these days, whether it be diagnosing diseases or even creating new recipes. The next frontier may be stores. Shoppers will soon be able to start talking to an artificial intelligence-powered digital assistant while strolling around Macy’s, courtesy of IBM Watson, the centerpiece of IBM’s artificial intelligence push. According to IBM, 70% of U.S. shoppers now use their iPhones or Android phones while shopping in-store. With that in mind, IBM and Macy’s debuted “Macy’s On Call,” on Wednesday, powered by IBM Watson’s machine learning and cognitive computing technology. The specific new feature essentially serves as a customer service representative while a consumer is in the store. Get Data Sheet, Fortune’s technology newsletter. Customers can type in questions, and Macy’s On Call will return the top…


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