IBM, The Weather Company use machine learning to predict impact of weather

Several months after acquiring The Weather Company’s B2B data business, IBM is showing how it’s putting that data to work. The Weather Company on Wednesday announced it’s launching a hyper-local, short-term custom forecaster called Deep Thunder. The new predictive model will use historical weather data to train machine learning models, which will help businesses better predict the real-world effects of weather. Data sets like The Weather Company’s have become increasingly valuable for tech companies focusing on A.I. and analytics tools — as demonstrated this week by Microsoft’s purchase of LinkedIn and the subsequent rise in shares of Twitter. IBM first forged a pact with The Weather Company in March of last year, when it created its Internet of Things (IoT) unit. Already, The Weather Company analyzes more than 100 terabytes…


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