IBM launches yet another Watson business unit

IBM is establishing yet another business unit centered on Watson, its famous cognitive computing system. The company announced this morning that a new consulting organization aimed at speeding up the commercialization of “cloud-delivered cognitive innovations.” Translation: IBM is still working on ways to make money from its pricey Watson effort—it’s a years-long effort, as CEO Ginni Rometty explained to Fortune in September 2014—and realize the substantial margins that the technology promises. “There is always a new shift coming in technology,” Fortune wrote two years before that, “and if she doesn’t help IBM become the first to discover and commercialize it, the company will lose its shirt.” (“Cognitive computing” is another term for artificial intelligence.) IBM IBM will invest $1 billion in the new Cognitive Business Solutions group, which will be…


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