IBM: Big Data Is The Means To Artificial Intelligence

Big data presents fascinating possibilities for technology and business, but according to IBM cloud architect and evangelist Raghavan Srinivas, the traditional approach to big data collection and analysis, hypothesis and testing, is outdated and impractical. “You really want to analyze data in motion, as it’s generated,” Srinivas said. “For example, if you’re doing traffic, there’s no point in taking a historical approach about it.” Why is that important? Because IBM has one of the more advanced approaches to big data, and what the company is interested in isn’t so much analyzing patterns and predicting outcomes, he said. It’s about creating cognition. “What you’re really aiming to get at is this new sexy thing — artificial intelligence and cognitive [data]. So you really want data to be cognitive,” said Srinivas. To…


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