Human creative director beats artificial intelligence in public vote for best Clorets ad

A human creative director has won a creative competition against an artificial intelligence version as part of a digital campaign for Clorets by McCann Japan. Clorets ad featuring a flying suit-wearing dog, created by artificial intelligence The AI creative director lost by a narrow margin in a nationwide poll on which 30-second commercial was best, claiming 46% of the public vote. The brief was to dramatised how just a single Cloret can refresh your mouth immediately, and last for 10 minutes. The creative treatment by the human CD, Mitsuru Kuramoto, a TV writer and director, features a woman who after eating a mint is able to paint quickly and purposefully. The ad made the AI creative director is rather more bizarre, featuring a dog dressed in business attire who is able to fly…


Link to Full Article: Human creative director beats artificial intelligence in public vote for best Clorets ad

Pin It on Pinterest

Share This

Join Our Newsletter

Sign up to our mailing list to receive the latest news and updates about homeAI.info and the Informed.AI Network of AI related websites which includes Events.AI, Neurons.AI, Awards.AI, and Vocation.AI

You have Successfully Subscribed!