Hoya Startup Acquired by International Media Intelligence Company

COURTESY ENCORE ALERTEncore Alert, founded by Tammy Cho (MSB ’17), James Li (MSB ’13) and Felipe Lopes, was acquired by Meltwater in late March. The marketing and public relations analytics startup Encore Alert, founded by Georgetown alumni in 2013, was acquired by the San Francisco-based brand-consulting firm Meltwater on March 29 for an undisclosed price. Encore Alert notifies communications executives about the top commentary on their brands based on social media data from sites including Twitter, Instagram and Facebook. Encore Alert was founded by James Li (MSB ’13), the startup’s chief executive officer, Tammy Cho (MSB ’17); Encore Alert’s product manager who joined the company full-time after completing her sophomore year at the McDonough School of Business, and Chief Technology Officer Felipe Lopes, who got his Masters of Business Administration…


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