Howard County businesses use Pokémon Go to find future employees

Three weeks ago, gaming app Pokémon Go invaded smartphone screens nationwide, bringing Nintendo’s classic ’90s creatures to life through augmented reality. While fans continue devoting their days to “catch ’em all,” Howard County businesses are utilizing the game as a recruiting tool for prospective employment. Recognizing the craze throughout their communities, Columbia-based IntelliGenesis and Laurel’s Jailbreak Brewery joined forces July 27 by declaring a Pokémon Go Battle Royale inside the brewery’s taproom, allowing players to compete with others and converse with IntelliGenesis recruiters. “We started the Pokémon event not only as a recruiting event, but also to help get our brand out there as we are growing,” said IntelliGenesis business manager Mary Anne Harasim. “We primarily focus on government contracting, specifically at Fort Meade, [and] we provide intelligence analysis, artificial…


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