How Will The Fourth Industrial Revolution Impact Search Advertisers, Marketers?

How will the Fourth Industrial Revolution impact search advertising and marketing? Infosys, an Indian consulting firm, commissioned a study of young adults in nine major economies. The study had nothing to do with search, and everything to do with the jobs and the skill that will become more important across the board, impacting search advertising and marketing. While the third revolution defined by the rise of technology and automated production, the fourth revolution reflects the blurring boundaries between humans and machines.  When asked to rate the top three drivers that Infosys survey participants expect to impact most of their working lives through 2020, 34% pointed to mobile Internet and cloud technology; 33%, artificial intelligence and machine learning; 28%, the rise of Big Data; 27%, the Internet of Things, and 25%, advanced…


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