How Will Machine Learning Change the State of Digital Marketing?

If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates to marketing. Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the marketing industry, ML figures to change the whole process, from how we handle simple marketing tasks to how we approach the larger task of telling brand stories. First, though, it’s important to dispel common misunderstandings. ML isn’t the same as artificial intelligence. Instead of developing the cognitive capabilities to rival or even surpass human intellect, ML is more about optimizing certain problem-solving processes. ML, in other words, is just a very advanced tool. But it’s a tool that could change everything because of how quickly it can work, and how much complexity it can handle.…


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