How To Use Artificial Intelligence To Enhance Customer Experience

When we think of artificial intelligence, most people think of two specific things: androids, and the future. We think of creations that will look, more or less, like humans, and things which are far off from our modern times. Artificial intelligence (for better or worse) doesn’t look like androids that do our laundry or pilot our spaceships (yet) but it is absolutely here – perhaps even the White House is getting involved. The very best businesses and brands are learning how to manipulate artificial intelligence to boost their brands and improve their customer interactions. How is that working? Let’s look. Allowing For Self Service In Sweden, there is a retail bank called Swedbank which has integrated Nina, an intelligent virtual assistant, into its system. When customers call in to the…


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