How To Think About Artificial Intelligence and the Future of CRM

We will remember 2016 as the year Salesforce unveiled their artificial intelligence (AI) engine, Salesforce Einstein. Salesforce Einstein will use advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery to infuse AI in the Salesforce platform. This is not just a list of technologies sewn together or Dreamforce hype. This represents the beginning of a major shift in how organizations run. When we understand the implications of AI, and think of how it will affect CRM, the hype is well-earned. So what is AI? At this point, AI may sound like something in a science fiction movie. But AI is very real, and will soon change every aspect of life. Perhaps the best way to think of how technology will change the future is to…


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