How To Tap Into The Neuroscience Of Winning

Success feels good. It’s why hitting ambitious targets can be so satisfying and the reason we celebrate after wrapping up big projects. It’s also the source of the excitement around super-competitive businesses like stock market trading. Understanding the neuroscience behind this feeling—how it happens and what it can help us achieve—is a great place to start when it comes to getting the most out of motivation. The Dopamine Rush Though we sometimes feel the effects of succeeding throughout our bodies, the key to understanding winning lies in the brain. When we succeed at something, our brains release chemical rewards, the most important of which is the neurotransmitter dopamine, a chemical best known for the role it plays in addiction and drug use. Despite this association, dopamine is a natural part…


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