How to rank on Google

SEO guru Richard Conway reveals Google’s top three ranking signals. It is known that Google’s algorithm consists of over 200 different signals that determine whether a website will show for any given search query. Over the years what these 200 signals actually are has been shrouded in secrecy, with the global community of search professionals working perpetually to try and determine what the actual secret signals recipe might be.In 2014 Google made the unusual step of confirming that one of their ranking signals was HTTPS (having a secure website) over HTTP (a non-secure website). This signal, however, only affected a small number of search queries (one percent). Albeit anecdotally, we have noticed that this signal seems to have increased and strengthened late last year.In March this year, Google’s Andrey Lipattsev…


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