How To Leverage Artificial Intelligence

Artificial Intelligence (AI) is one of the technology advancements that businesses have to deal with when it comes to digital marketing. With AI, computers can perform various human activities like speech recognition, learning, reasoning, problem solving and planning, as well as moving objects. It is through AI that voice-based virtual assistants like Apple’s Siri, Microsoft’s Cortana, Google Assistant and Amazon’s Alexa exist. It is also through AI that we have text-based assistants like Facebook M. AI wrapped up in smartphones makes it easy for people to search for information without the challenges of reading through reviews or scrolling through search engine results. You can ask the assistants about the day’s weather, where the best burger joint is near you, or whatever else you want. This is just the beginning. Where Artificial Intelligence Meets Digital Marketing advertisement advertisement In digital marketing, certain factors are vital for the delivery of results. For instance, marketers use search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) and online PR in their digital marketing processes. AI helps make all these processes easier. In a few years, marketers can expect AI to play a major role in every stage of their online marketing process.…


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