How to get the most from RankBrain, Google’s new ranking-robot

Google unveiled the latest update to its SERP ranking algorithm. Here’s how to keep your content high in search results.This week, Google unveiled its newest ranking signal, RankBrain, which has been working in conjunction with Google algorithms for the past few months. This machine-learning tool attempts to better understand queries. RankBrain has already carved its place as the third-most important ranking signal influencing SERPs, according to the Google team. Google Senior Research Scientist Greg Corrado says turning off RankBrain would be like “forgetting to serve half the pages on Wikipedia.” RankBrain is the first version of a new method of search ranking. It perhaps foreshadows what’s next in how Google search returns information, and it’s raising major implications for how we as marketers need to approach our content strategies. What…


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