How to Develop Data Science Expertise

In many market insights teams, the typical researcher will probably have a good grounding in statistics along with having studied consumer behavior, and they almost certainly feel quite comfortable being asked to analyze data to find important themes and patterns. However, most people with that background today wouldn’t be hired by one of the large market research firms, because they’re now looking for “data scientists.” Calling someone a data scientist is not simply fancy semantics or just another name for a really good data analyst. Instead, data scientists combine an array of talents, including statistical expertise, computer science, hacking skills, business knowledge, data visualization, and storytelling. Three Steps to Find Data Science Expertise This combination of diverse skills with deep specialization can make it a daunting task for in-house market insights teams to…


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