How Technology Will Change Black Friday

Black Friday is now a distant memory. But the next one is never less than 356 days away, so pundits are analyzing the results of shopper habits during the last holiday buying season and what they ultimately mean for the future of retail. Here’s one key example: This was the first year online shoppers outnumbered in-store shoppers, according to the National Retail Federation. Many bottlenecks in the shopping process, such as the home bandwidth shortage that created Cyber Monday, are now a thing of the past. Instead, we now see many new technologies that are fundamentally changing the way retail works. How will these technologies affect Black Friday 2016? Here are some predictions: 1) The rise of “persuasive analytics.” Unless you’ve been stranded on a desert island, you are aware…


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