How SXSW Interactive Provides A New Life Perspective On Search

Search engines are complicated, but I’m pretty sure I don’t need to make that case with search marketers. While on my way to Austin, Texas, to attend South By Southwest Interactive, I picked up The New Yorker magazine. The lead story, titled “Annals of Technology, Learn Different, Silicon Valley Disrupts Education,” caught my attention. The headline on the cover read: “Learning to Think Different.” As I got into the article about a former Googler. 35-year-old Max Ventillia, who founded an alternative school, AltSchool, after facing challenges getting his own child into a school he requested, I realized the importance of always looking at something from an alternative view. The school relies heavily on technology and an alternative way of teaching. It uses cameras, Chromebooks, and lots of data-collecting technology to…


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