How Siri Got Left Behind

Before we talked to Siri, we all wanted to meet her. From our living room couches, we watched her make gazpacho with Samuel L. Jackson, dance to “Shake, Rattle, and Roll” with Zooey Deschanel, and help John Malkovich through an existential crisis. Steve Jobs died just one day after Apple’s personal digital assistant was unveiled to the world, but he’d long before taught us how to hyperbolize her arrival. CNN called her “the stuff of science fiction.” Apple marketing head Phil Schiller said she’d be “amazing right out of the box.” We should have known better. Siri, the marquee feature of Apple’s iPhone 4s, wasn’t quite as futuristic as she was made out to be. She was a bit hard of hearing. Even when she listened to our questions, she…


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