How Salesforce got into the artificial intelligence business

Founded 17 years years ago, Salesforce is now the undisputed leader in customer relationship management (CRM). While its competitors have cumbersome legacy systems that they’re slowly migrating to the cloud, Salesforce is baggage free and was born in the cloud. Being born in the cloud is not only a help to its developers, but also it’s an attitude. It’s that attitude that the company has plenty of. In recent years it’s lead so many categories of the IT industry that its difficult to count. Their product range has swelled from CRM to case management, email systems and marketing automation amongst many others. Beyond technology it’s also a leader in numerous social issues like the gender pay gap. Well they’re about to do it again, this time it’s arguably the most…


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