How Retailers Can Simply Have A Wonderful Christmastime

The golden quarter of October to December can be a make or break period for business. Eating out, eating in, drinking, shopping, and taxis home when you’re loaded down with purchases or too much ‘seasonal cheer’ mean this period accounts for the majority of sales for a vast range of businesses.  The quarter also sees a huge spike in online traffic as more shoppers turn to their screens to finalise their Christmas purchases. Retailers must be prepared to take advantage of this spike in demand or risk losing customers to the competition. Black Friday and Cyber Monday this year were a case in point with more shoppers choosing to go online to make their purchases versus heading for the high street. For Amazon, Black Friday was the company’s busiest day…


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