How RankBrain Changes Entity Search

Earlier this week, news broke about Google’s RankBrain, a machine learning system that, along with other algorithm factors, helps to determine what the best results will be for a specific query set. Specifically, RankBrain appears to be related to query processing and refinement, using pattern recognition to take complex and/or ambiguous search queries and connect them to specific topics. This allows Google to serve better search results to users, especially in the case of the hundreds of millions of search queries per day that the search engine has never seen before. Not to be taken lightly, Google has said that RankBrain is among the most important of the hundreds of ranking signals the algorithm takes into account. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page…


Link to Full Article: How RankBrain Changes Entity Search